Facebook is an important part of any business, and in my opinion, it is a little more valuable for local businesses. Using Facebook allows you to announce specials, deals, your hours, etc and it allows that your announcements and content to be spread virally throughout Facebook. But, the most important reason is because it allows you to easily build an audience of local residents. If you decide to run an ad you can have that ad only appear for people who live in your area and you can even choose whatever demographic you want. That is extremely powerful for almost every local based business. In this post we will go over everything you need to get started with Facebook and see how we did it with Kat’s Yoga Studio. […]
Today we are doing the first recap and progress report of the live marketing challenge. I just wanted to show you guys what kind of stats we were able to get over the past month from the work we have done with Kat’s Yoga Studio. I am pretty happy…actually very very happy with the results we have gotten because we haven’t even got to the ranking process or video marketing yet. Let’s check it out. […]
We are moving right along with the Live Marketing Challenge and we are diving right into directory sites. In my opinion these are widely overlooked and often skipped by most business owners. Which is a huge mistake! In this blog post, I will explain why they are so important, which ones to sign up for, how to use them effectively and how we are using them with Kat’s Yoga Studio! […]
Now we will start getting into the actual marketing of this challenge. I am really excited because I have already implemented the following steps into YogaInNapa.com. The results were INSTANTLY successful (discussed in step 3). The very next day after putting the funnel system (discussed below) into effect, Kat received two calls! But, I am getting a little ahead of myself because we need to start from the basics and work our way up to the proper structure of every local business website. So, let’s jump right into this! […]
Welcome to the second post of the Live Marketing Challenge! If you missed the first post it was all what to expect and the Live Marketing Challenge outline. But, today we are going to be getting into the actual steps of setting up the marketing challenge. I know most of you probably want to get right into setting up the website, profiles, and video marketing, but the MOST important part of this marketing challenge is keyword research. I NEVER start any marketing campaign without doing keyword research before because it can literally make or break your marketing campaign. If you don’t properly choose the best keywords, you could be wasting a ton of time and as a business owner your time is one of the most valuable commodities you have. […]
Welcome everyone to the very first post of the Live Marketing Challenge: Local Overtake Technique. If you are just now hearing about this challenge let me briefly explain what will be happening. I am taking a small, local based, business with almost zero online presence and building it up to have a dominating marketing campaign. I will be using various online marketing techniques and documenting everything on my website to show you exactly how to do this for your business. I have set up a video for you explaining everything you need to know about this challenge. Please watch this video so you understand what I am doing, why I am doing it and check out the bonuses we have set up for you guys. […]
Are you listed on Yelp? If you answered no, guess what…you are probably already listed and you don’t even know it. Yelp creates lists of businesses and you don’t even need to submit your business to be listed. This means your site could be reviewed and you won’t even know it. For that reason alone, you should be claiming your Yelp profile and monitoring the reviews that come in, adding your information, uploading pictures and videos. And in addition to that, Yelp receives 18 million monthly visitors looking for one thing…businesses in their area! Those two reason alone should be enough to make you want to spend some time marketing on Yelp, but there are a few more reasons (like getting your yelp profile on Google’s first page) why it is important. So take a few minutes and check out our video explaining why Yelp marketing is so important for your small business. […]
Video Marketing Tip #2 – The Most Effective Title and Description For Local Business Video Marketing Ever!
Video marketing is a something that is made up of a lot of different parts, steps and procedures. Having one thing out of tune can hurt your entire video marketing campaign. Are you using video marketing effectively or are you creating campaigns that are not running as effective as possible? […]
Ranking #1 In Google ISN’T Important – ANY Local Business Can Dominate Online Marketing (Local Overtake Technique)!
Yes, that’s right! Ranking #1 in Google is NOT important if you are looking to dominate Google with your small or local business. There are a lot of “experts” and marketers who would love to let you think you need to be #1 in Google to gain any traction with you local marketing, but I am going to prove them all wrong right now with my Local OvertakeTechnique! Watch our video to see our Local Overtake Technique and how you can market your company online without being #1 in Google. We will also give you the TOP 2 mistakes most businesses are making right now, when it comes to online marketing. […]