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This post is going to be short and to the point. Before we start ranking everything I want to show you where we stand and how we are positioned. Just from the minimal work we did we have managed to get some decent rankings. In my opinion this is happening because we picked keywords that were not too competitive, but still got searched a decent amount. If you live in a big city this process will be a little more difficult due to competition, but if you pick the less competitive keywords in that big city you will make your life a lot easier. So here is where we stand…
We are continuing right along with the Live Marketing Challenge and in this post we are going over Kat’s marketing video. When you are creating videos they should be designed in a certain format to be able to convert your viewers into callers and customers. In this post I will show you exactly what we did with Kat’s video and how you can do the same thing to get the best marketing video possible.
I decided to break up the video marketing section into a few parts. The reason I decided to do this is because it will allow me to go a little deeper into each part of local video marketing. They are several types of videos that every business owner should be doing, which we discuss in my free local business video marketing course. It takes more than creating a video showing off your services. In fact, you can cast a net of different types of video ads capturing all sorts of local searches. In this post we will talk about the first type, reviews and testimonials.
The best way to get someone to buy your products or services is to get them to know, like and trust you. If you can gain all three of those, the sale is as easy as 1-2-3. So, how do you get people to know, like, and trust you? Well, there many ways to do this and one of the most powerful ways is through video testimonials. Video testimonials allow you to identify with the potential customer, prove your business can help them get REAL results, and give yourself credibility. Sounds easy right? Well, it is not as easy as it sounds. You need to construct and create your video testimonials in a certain format and if you can nail this format you can gain the “know, like and Trust” almost every time!
A video intro or logo reveal is a great way for you to brand your business and create awesome visual effects in your video. Most people don’t realize you can actually get these done for about $20. You don’t need to spend hundreds of dollars to have a video editor create one for you, although you can if you want. There is mistake that most people use with video intros and logo reveals and this can lead to losing video viewers and low audience retention rates. In this post, we will show you how to get one for your business and how to use them correctly.
I wanted to give you another update on the Live Marketing Challenge, so you can see where we are with everything. I am getting really excited and I am sure you are as well because video marketing is next! Right now, we have everything in order and we are getting ready to start producing some videos. I am just waiting on Kat to send me over her footage because she ended up having someone come over and film some nice footage to use in the video. We are just waiting for them to send over the footage so we can begin editing it. As soon as they do, it will be the first thing on my To-Do list so we can get this challenge moving forward! So, for now here is where we stand.
This method of getting more Facebook fans is a great method because it can be incorporated into the marketing you are already doing. If you are already posting videos to YouTube or running ads, this method can easily be implemented. So, let’s dive right into this one.
Facebook is an important part of any business, and in my opinion, it is a little more valuable for local businesses. Using Facebook allows you to announce specials, deals, your hours, etc and it allows that your announcements and content to be spread virally throughout Facebook. But, the most important reason is because it allows you to easily build an audience of local residents. If you decide to run an ad you can have that ad only appear for people who live in your area and you can even choose whatever demographic you want. That is extremely powerful for almost every local based business. In this post we will go over everything you need to get started with Facebook and see how we did it with Kat’s Yoga Studio.
Today we are doing the first recap and progress report of the live marketing challenge. I just wanted to show you guys what kind of stats we were able to get over the past month from the work we have done with Kat’s Yoga Studio. I am pretty happy…actually very very happy with the results we have gotten because we haven’t even got to the ranking process or video marketing yet. Let’s check it out.
Is viral video marketing a good strategy for local and small business owners? It can be if it is done correctly and set up properly. In fact, it’s a lot easier than most people think. But, do you actually know what viral means? Once you understand the meaning and see how it can be a powerful tool for your small and local business you will be thanking me! Let’s check out how you can use it in your business.