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I’m in the business of selling ice cubes to people who live in Antarctica. Will video marketing work for my business?
This is one of the most popular questions I get asked and as long as your business offers something people ACTUALLY want or need then YES it will work for you!
Oh and if you own a business that sells ice cubes to people who live in Antarctica it may be time to look for a new product to sell. Sorry to break it to you but you might be in a terrible business.
I was a little surprised
Audio is among one of the most important parts of making a video (besides the content of course!), but getting an external microphone can be expensive (around $400-$600). Why spend $500 on a wireless mic when you’re just starting out?
You don’t have to! Oh YEA! In fact you can get a professional sounding lapel mic for under $20.
It’s true YouTube and I made up! In under 24 hours of writing my blog post I was able to get my account reinstated and all flags removed off my videos! This whole experience sent me through a wide range of emotions but I am glad I went through it and came out on top! In today’s post I am I will cover everything from why my account REALLY got flagged and suspended, how I got it back to normal, my thoughts about YouTube and their policies, and what to do if this happens to you. So let’s jump into it!
UPDATE – I got my account back, here’s the update!
It’s a gut wrenching feeling when you see a years worth of hard work thrown right out the window and what makes it worse is that is was done by your best friend. Yes, YouTube is my businesses best friend and we were getting along great! Together we had gained over 4,000 awesome subscribers, just about 300,000 views and we were proud to be teaching others how to grow their business using YouTube ethically. I emphasis ethically because there are a lot of people looking to make a quick buck and trick others into scams, buying thousand of fake views, filling YouTube with spam and harassing others. Not only was I against all that, but I strongly encouraged others to use YouTube ethically and stay within their guidelines and rules. In fact, in one of my last videos titled “How To Get More Views On YouTube – Top 9 Techniques”, I gave 9 ethical ways to get more views and directly told people not to buy views. As you can see, YouTube and I got along great, we had a great respect for one another, and quite frankly…we loved each other (don’t tell my wife). In today’s post I am going to tell you the story of how it all fell apart in 72 hours.
It’s been a while since we’ve done an update of the Live Marketing Challenge, partly because I wanted to give the directory profile ranking process some time to actually work, partly because I have been super busy with some other projects, and partly because I have been lazy. Either way, this update is ready to rock-n-roll so let’s get into it!
ANNNNDDD moving right along in the Live Marketing Challenge we are going to show you to rank your directory profiles. This means you can get your Yelp, Yellowpages, SuperPages, and ANY other directory profile to come up on the first page of Google. Just like this picture to our right. There are two major benefits to this: first, which is pretty obvious, you can get your information displayed on the first page of Google, and second, you are pushing your competition right off the first page leaving only your online properties to be found. Can you imagine only having your listings on the first page of Google? Pretty sweet, right?
It’s time! Time for what you ask? Time to take up several spots in Google and we are starting with video! In fact, I have already started the video ranking campaign for Kat’s Yoga Studio in the Live Marketing Challenge and I am pleasantly surprised with the results. I will be going through all the steps we took (and giving you a 60 minute training video) to get the video ranked, but first I want to show you the results we got and give you a timeline of how long it took. We have a ton of info packed into this post, so let’s begin.
This post is going to be short and to the point. Before we start ranking everything I want to show you where we stand and how we are positioned. Just from the minimal work we did we have managed to get some decent rankings. In my opinion this is happening because we picked keywords that were not too competitive, but still got searched a decent amount. If you live in a big city this process will be a little more difficult due to competition, but if you pick the less competitive keywords in that big city you will make your life a lot easier. So here is where we stand…
We are continuing right along with the Live Marketing Challenge and in this post we are going over Kat’s marketing video. When you are creating videos they should be designed in a certain format to be able to convert your viewers into callers and customers. In this post I will show you exactly what we did with Kat’s video and how you can do the same thing to get the best marketing video possible.
I decided to break up the video marketing section into a few parts. The reason I decided to do this is because it will allow me to go a little deeper into each part of local video marketing. They are several types of videos that every business owner should be doing, which we discuss in my free local business video marketing course. It takes more than creating a video showing off your services. In fact, you can cast a net of different types of video ads capturing all sorts of local searches. In this post we will talk about the first type, reviews and testimonials.