There are many ways to get more Facebook likes, and running an ad campaign is a great way to get a lot of targeted likes. When you build an audience to your Facebook page you want people that are interested in what you have to offer. For example, if you are selling running shoes it is better to have 100 likes from runners than 1,000 likes from a random sample. The reason is, you are building a relationship with 100 runners that will remember you when they need running shoes, whereas with the list 1,000 random people could all be non-runners. The list of 1,000 people will never buy your product no matter how well you use your Facebook page simply because they don’t have a need for your product. The only benefit you could have from the list of 1,000 likes is to give a “wow” factor to people visiting your page or Google seeing you have a lot of likes and possibly rank you higher on their search results. So how do you get targeted likes to your Facebook page? Let’s us show you!
Here’s our video followed by our guide!
Step 1 – Create a Landing Page That Encourages People to “Like” Your Page
To create a landing page that encourages people to “like” your page you need to offer some kind of promotion. It could be a discount on their next order, a free eBook, or any free offer. The incentive is up to you. It is important that you do not forgot to mention that they need to hit the “like” button in order to get the promotion. I like using an arrow to point to the like button. Here is an example for a campaign we ran for our real estate videos.
Landing Page 1 (only shown to users who have not yet “liked” you)
If you are wondering how to make a page like this, don’t worry we will get to that. As you can see we ran a promotion for $55 off their first video. You do not need to offer such a large discount like we did, but it should be enough to make “liking” your page irresistible. I like offering a discount because you are gaining a “like” but you are also giving your customer an incentive to visit your website and buy your product.
What Happens Once They Hit The “Like” Button?
Once they “like” your page the app we used (it’s from wildfire and we get to that in a bit) detects that they “like” your page and will show them a second landing page. So you are creating two landing pages; one for people who have not yet liked your page, and one for people who have liked your page. On the second landing page you should reveal the promotion code, or how they can get the eBook or free offer. Here is how we did ours (this is how we did it at the time we wrote the article. If you look at it now we may be running a different campaign):
Landing Page 2 (only shown to users who have “liked” you)
Now, that they have liked our page they see the landing page with the promotional code. We now have their “like” and gave them an incentive to visit our site.
Since, this is an app I can add it to my timeline. This allows me to get likes from anyone visiting my page. Since, we will be driving traffic from Facebook ads to the landing page, it is a nice benefit to get the likes for free just by putting it up on your timeline. Here is what ours looks like:
When they click on the icon or link they are brought to the app and either landing page 1 or landing page 2 will be shown depending on whether or not they have liked my page yet.
Step 2 – Set Up The Proper Facebook Ad To Get Likes
Now that your discount app and landing pages are setup you need to get traffic to landing page/app page. We have tested it with Facebook ads and it works great. The benefit of using Facebook ads is that you can choose who sees your ad based off of location, demographics, interests, and more. This guarantees that only your targeted audience is seeing your ad, which is ideal, when looking back at our 100 targeted likes is better than 1,000 randoms scenario.
Setting up a Facebook ad is easy and you can begin, by clicking on the Create an Ad link on the right side of your Facebook page (right above the ads).
You can choose to run a CPM (cost per 1,000 impressions) campaign of PPC (pay per click). For this campaign we ran a PPC campaign, but both can be beneficial. Here is what our ad looked like:
As you can see people can “like” us without even clicking on the ad which is great! But, it doesn’t allow them to get the promotional code as soon as they hit the “like” button. They have to click the ad to be brought to our Facebook discount promotional page. For this reason, both PPC and CPM can work. Here is the logic behind both:
PPC – You have to pay per click and you can bid on the amount you are willing to pay per click. As long as you clarify in the ad that they get a promotional code and state what it is, the person already knows why they are clicking on the ad…to get the promotional code! So you are paying for customers that already know what to except. When they click on the ad they will be brought to our landing page/app.
But, your “like” button also appears on the bottom of the ad. Which is great because people can click “like” without even clicking on the ad. So you could potentially be getting a lot of “likes” that didn’t cost you a penny. The only problem is that the ad tells them they get a discount if they “like” it, and the promo code will not be sent to them if they like it from the ad. They will have to visit your page on their own, then click on the promotional app tab. But, if they can’t figure out how to get the code after “liking” you from the ad then they can always contact you for the promo code.
CPM – This is when you pay a certain price per 1,000 impressions. This means you only pay when your ad is displayed, not clicked. This can work for getting likes if you make your ad attractive enough and market it to the right audience. You can get a lot of people to click on the ad and convert them to “likes” when they see your promotion. If done right you can get some really cheap clicks and “likes”. The key is getting a high CTR (click through rate) on your ads when you run a CPM campaign.
The best thing to do is test both methods (CPM and PPC) with several ads, titles, images, and content. Monitor which one performs the best and which one gives you the cheapest price per “like”.
Step 3 – Get Started – How To Get Your App To Create Facebook Landing Pages
As we mentioned above, this app if from wildfire. They have an entire guide on how to set up and use their app. It is called the iFrame app, but you can rename it whatever you want once it is installed on your Facebook page, I named my Discount Code. I always recommend adding it to the top 4 apps of your Facebook profile, so any user visiting your page can see they can get a discount on your products by “liking” your page.
I hope this helps and we are here to answer any questions you may have. We would love to hear your thoughts and feedback so feel free to leave a comment below.