With video and mobile marketing expanding at such an incredible rate it only makes sense to combine the two. There are numerous ways to market your videos through mobile, like using QR codes that play video, sms (text) messaging, mobile ads, and more. It’s a great way to reach more people no matter where they are or what they are doing. Imagine being able to harness the power of video and deliver it to your targeted audience when they are away from the computer. That is exactly what you can do with mobile video marketing.
Where To Begin
To begin any successful mobile video marketing campaign you need to have a mobile ready version of your video. As you begin to look into it, you will find it can be quite confusing and overwhelming. You need to take into account various factors like formats, mobile phone detection, different sizes, and delivery. That is why many people decide to hire a company to handle their mobile video needs, but with YouTube you can avoid all the hassle.
Since YouTube is the most popular video site on the internet, almost every smart phone is compatible with its videos. This means you can upload your videos to YouTube, and within minutes have a mobile ready video that can plays across multiple mobile platforms. To share the video you just need to take your YouTube URL and use in your mobile marketing campaigns. It doesn’t matter if you using it with QR codes, sms campaigns, or PPC campaigns, your YouTube videos will play on iPhones, Androids phones, and Blackberrys.
Other Benefits of YouTube
By taking advantage of YouTube’s compatibility with smart phones you can have mobile ready versions of all your videos. YouTube even provides you stats so you can monitor your mobile views, where your traffic comes from, demographics, and where your viewers are located. If you are ready to start your mobile video campaign, we strongly recommend capitalizing on YouTube’s mobile compatibility to avoid the confusion of doing it yourself.