I decided to break up the video marketing section into a few parts. The reason I decided to do this is because it will allow me to go a little deeper into each part of local video marketing. They are several types of videos that every business owner should be doing, which we discuss in my free local business video marketing course. It takes more than creating a video showing off your services. In fact, you can cast a net of different types of video ads capturing all sorts of local searches. In this post we will talk about the first type, reviews and testimonials.
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Category Archives: Video Marketing and Video SEO
How To Create The Best Video Testimonial For Your Business
The best way to get someone to buy your products or services is to get them to know, like and trust you. If you can gain all three of those, the sale is as easy as 1-2-3. So, how do you get people to know, like, and trust you? Well, there many ways to do this and one of the most powerful ways is through video testimonials. Video testimonials allow you to identify with the potential customer, prove your business can help them get REAL results, and give yourself credibility. Sounds easy right? Well, it is not as easy as it sounds. You need to construct and create your video testimonials in a certain format and if you can nail this format you can gain the “know, like and Trust” almost every time!
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A video intro or logo reveal is a great way for you to brand your business and create awesome visual effects in your video. Most people don’t realize you can actually get these done for about $20. You don’t need to spend hundreds of dollars to have a video editor create one for you, although you can if you want. There is mistake that most people use with video intros and logo reveals and this can lead to losing video viewers and low audience retention rates. In this post, we will show you how to get one for your business and how to use them correctly.
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Facebook Marketing For Local Businesses – Live Marketing Challenge Post #5
Facebook is an important part of any business, and in my opinion, it is a little more valuable for local businesses. Using Facebook allows you to announce specials, deals, your hours, etc and it allows that your announcements and content to be spread virally throughout Facebook. But, the most important reason is because it allows you to easily build an audience of local residents. If you decide to run an ad you can have that ad only appear for people who live in your area and you can even choose whatever demographic you want. That is extremely powerful for almost every local based business. In this post we will go over everything you need to get started with Facebook and see how we did it with Kat’s Yoga Studio.
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Is viral video marketing a good strategy for local and small business owners? It can be if it is done correctly and set up properly. In fact, it’s a lot easier than most people think. But, do you actually know what viral means? Once you understand the meaning and see how it can be a powerful tool for your small and local business you will be thanking me! Let’s check out how you can use it in your business.
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Local Video Marketing and Introducing Our 3 Day Video Marketing Course For Local Business Owners
Local video marketing is something that every business should be taking a part in, but most business owners think they need to hire a videographer. Well guess what? You don’t! You can get video ads made affordably and market those video ads to get more Yelp reviews, Facebook likes, customers, and even build an email list!
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How To Do Keyword Research For Your Local Business – Live Marketing Challenge 2
Welcome to the second post of the Live Marketing Challenge! If you missed the first post it was all what to expect and the Live Marketing Challenge outline. But, today we are going to be getting into the actual steps of setting up the marketing challenge. I know most of you probably want to get right into setting up the website, profiles, and video marketing, but the MOST important part of this marketing challenge is keyword research. I NEVER start any marketing campaign without doing keyword research before because it can literally make or break your marketing campaign. If you don’t properly choose the best keywords, you could be wasting a ton of time and as a business owner your time is one of the most valuable commodities you have.
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Live Marketing Challenge 1: Introduction, Business Announced, Outline and My Thoughts
Welcome everyone to the very first post of the Live Marketing Challenge: Local Overtake Technique. If you are just now hearing about this challenge let me briefly explain what will be happening. I am taking a small, local based, business with almost zero online presence and building it up to have a dominating marketing campaign. I will be using various online marketing techniques and documenting everything on my website to show you exactly how to do this for your business.
I have set up a video for you explaining everything you need to know about this challenge. Please watch this video so you understand what I am doing, why I am doing it and check out the bonuses we have set up for you guys.
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Video Marketing Tip # 4 – How To Get Your Video Viewers To Visit Your Website
Do you know how to turn your video viewers into website traffic? Well you should, because that is the entire point of video marketing. If you don’t or if you want more help, you NEED to check out this video marketing strategy we created help increase the amount of website traffic you get from your videos.
We use this technique because it is a very effective method, but it also allows you to give your video viewer so much value that they are happy to click over to your website. That’s right…no more begging, hoping or tricking your video viewers into clicking over to your website. Let’s face it, even if begging, hoping, and tricking your video viewers works, they WILL NOT stay on your site for very long and they won’t return.
But, using this technique in your videos gives your video viewer so much value they will be happy to click over and will likely return to your website again. So, let’s great right into video marketing tip #4.
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Video Marketing Tip #3: How To Turn Your Video Viewers Into Customers (Local and Small Businesses)
As a small and local business owner you need to be taking part in video marketing. Why, you might ask? The main reason is that it works for you 24/7 and is one of the cheapest forms of marketing possible. But, you need to do it correctly so you can turn anyone watching your video into a customer. If you are not turning people watching your video into customers, then you’re wasting your time with video marketing.
With this video marketing tip you can learn how to take any local or small business video ad and turn it into a customer creating machine. So, what is this marketing tip?
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